10 Things You Need to Know When Commercialising Innovation

As part of the West Yorkshire Innovation Festival, we're partnering with our friends at Zeal to deliver this masterclass.

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Taking a product or service innovation to market is fraught with danger, and not for the faint hearted.

Research and development by its very nature requires strategy, process and market awareness.

Getting these fundamental building blocks right and (with a good dollop of luck) innovations can be successfully commercialised.

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Pd-m (an innovation, design and sustainability consultancy) and Zeal (a strategic brand and marketing business) have joined forces to present ‘10 Things You Need to Know When Commercialising Innovation’ (and a Jedi Master helps).

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It will be a high-level presentation which identifies the main pain points and how they can be mitigated.

This masterclass will share insights from decades of experience between Richard Hall of Pd-m and Jane Slimming of Zeal.

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And on top of that we’ll be having a fireside chat with entrepreneurs who’ve gone through the journey and will share their experiences, warts and all.

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And you'll find out why a Jedi Master is useful too.

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Come and join us for this in-person event which will be informative and relaxed, with lots of take-outs.

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Oh, and there will be plenty of opportunities for networking – we’re even providing breakfast on arrival.

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Thanks to the team at Bruntwood Sci-Tec who are hosting the event, and providing refreshments.